Oui Collab, a next-generation venture studio, collaborates with celebrities, creators, and culturally influential founders to launch design-driven consumer brands. The studio is built on clarity, momentum, and cultural intelligence, championing ideas that have the potential to define the next wave of brand innovation.
At H&F-Studio, we were invited by Noha Ben Ismail (Chief Design Officer) and Bilal Mekkaoui (Co-Founder & Managing Partner) to explore and develop the digital foundations for Oui Collab. Our objective was to translate their ambitious vision into a confident brand presence supported by a thoughtfully designed website that effectively communicates their vision, structure, and ability to shape new ventures with talent at the core.
Oui Collab is not just a company; it’s a launch platform for ideas, people, and culture. Our challenge was to create a digital identity that clearly and intelligently represents this.
The website needed to:
- Capture the personal and conceptual vision of the founders.
- Position Oui Collab as a forward-thinking venture studio.
- Present case highlights and capabilities with confidence.
- Remain flexible for future growth, projects, and brand integrations.
We collaborated closely with Noha Ben Ismail to refine the art direction, creative narrative, and overall structure of the website. We explored various visual directions, tone of voice variations, layout systems, and brand expressions to establish a digital identity that resonated with the studio’s mindset — modern, sharp, and culturally aware.
Through this collaborative process, we created several complete website versions, each with a distinct conceptual focus. These explorations ultimately led us to define a clear direction that aligns with Oui Collab’s ambition and effectively communicates its value with simplicity and impact.
The final result is a sleek, strategic digital presence that serves as both a portfolio and an introduction. It provides potential partners, talent, and collaborators with a clear understanding of Oui Collab’s mission and purpose. The platform is designed with clarity, scalability, and storytelling in mind, forming a robust foundation for future brand launches and venture-led growth.
“As the founder of Oui Collab, I don’t have a design background, so I was relying on Oleksandr to bring the vision to life — and he delivered. Fast, helpful, and incredibly easy to work with, he made the process smooth from start to finish. It’s rare to find someone who combines creative talent with this level of professionalism and efficiency. I wouldn’t hesitate to work with him again, and the final result was even better than I expected.”
— Bilal Mekkaoui | Founder at Ouicollab | Celebrity Backed Ventures
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