Pim Pim is a concept we put together at H&F-Studio – all about bringing a sense of surprise to dining. You book a table somewhere in Kraków, but the restaurant stays a secret until you walk through the door. When you arrive, you’re welcomed with a distinct atmosphere that makes it clear you’re part of the Pim Pim experience – something a little out of the ordinary.

For the identity, we wanted it bold, colourful and full of character. The typeface TWK BURNS gave it a sharp, playful edge, while vibrant mockups helped us show just how lively and tangible the idea could feel.

It’s only a concept, but it gave us the freedom to play, experiment and remind ourselves what design does best – spark curiosity and turn simple moments into memorable stories.